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:''This article is about the Chevron promotional animation, for the manufacturer of racing cars see Chevron Cars Ltd.'' The Chevron Cars are part of an advertising campaign of the Chevron Corporation consisting of television spots, print ads, billboards, and toy cars available at Chevron retail locations.〔http://www.chevroncars.com/wocc/abt/?mediaUrl=pages/index.html〕 ==History== Their debut in television commercials in May 1995 featured talking cars done in clay animation, with a variety of car colors each with different personalities. The commercials themselves, done in a similar fashion to ''Creature Comforts'', were crafted by Aardman Animations and used to promote Chevron with Techron. A year later, Chevron gas stations began selling the toy cars featured in the commercials. Chevron underestimated demand in 1997 and increased production to 700,000 on each of 4 or 5 new models at the time, compared to 500,000 in the previous year.〔http://www.bizjournals.com/sanfrancisco/stories/1997/12/22/story2.html〕 Although originally designed for kids, Chevron executives were surprised that adults started collecting the toy plastic cars as well. Older adults are among the most enthusiastic collectors of the Chevron Cars. In October 2001, Chevron issued the limited edition Hope car to raise awareness about the fight for a cure for breast cancer and raised about $300,000 in donations. This has been followed by a new breast cancer awareness each October through 2007 with profits going to relevant charities. In 2007, Chevron began limited production of cars in association with major commercial sports and university teams based on their Victor E. Van car. In July 2011, Chevron announced that due to decreasing consumer demand, the production of the Chevron Cars would be discontinued.〔http://www.chevronwithtechron.com/car-list.aspx〕 This brought to an end a period of fifteen years in which they were produced and sold. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Chevron Cars」の詳細全文を読む スポンサード リンク
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